Scientifically Speaking New from Practical Inspiration Publishing: Now more than ever, the scientific and medical community is under the microscope and in front of the media. Science matters, and in a post-truth world it’s more important than ever for scientists and physicians to be heard.
But there’s a challenge. To get people to listen, you can’t communicate in writing alone anymore. You need to speak up and be seen – on stage, online, and on camera. To do this well you need to master the art of influential speaking, which is something you weren’t taught at university or medical school.
This book teaches you how to become a compelling scientific speaker so that you can put your message across with confidence and clarity, both online and in person. It’s written by a speaking coach with 25 years of experience in science communications.
Part One shows how speaking can help you to win the war of attention, benefiting both your field and your career.
Part Two explains how to craft your scientific message in a way that connects with your audience and achieves your goal. Including how to be memorable, handle the
Q&A, and communicate risk.
Part Three gives you a tool kit for speaking with energy and conviction in all types of situations. These include virtual channels, which are particularly important in the post-COVID era.
This little book is a must-read for anyone who is passionate about their research; who wants to communicate complex information effectively; who cares about securing grant funding or investment, or who cares about advancing their research career. That is to say it is essential reading for everyone involved in science or scientific communication, including researchers, company executives, doctors and policy makers. In a world where there is increasing competition for an audience’s attention, this book provides a short, easy-to-read, practical guide to ensuring your messages win hearts and minds. Written from a place of empathy for those who are reticent about public speaking and engagement, but with plenty to offer veterans too, it practises exactly what it preaches: It is engaging, direct and highly effective. I cannot recommend it highly enough. Vivek Muthu, Physician and health and life sciences consultant, Former Managing Director, Economist Intelligence Unit Healthcare
As a physician, it has become increasingly important to not only spread scientific education by digital means & social media, but also fight the vast amount of disinformation that is being spread. In order to do this, you need the right tools and training. This is not just a text book, but as a great reference to guide you as you deepen your engagements & communication in this brave new digital world. The material is discussed in a clear, short and practical way, that makes it perfect for the
working physician who wants to form part of the digital conversation. Gilberto Morgan MD, Medical oncologist, Director of the OncoAlert network
Being a presenter and Media interviewee on scientific/medical topics, Jo Browning’s book rang many bells for me, while providing fresh insights and practical advice. Presentation strategies here are both ancient (Aristotle’s ethos – pathos – logos) and very modern, in this age of virtual webinars and conferences, social media echo chambers, ultra-short attention spans, science denialism and fake news. For me, the top ‘take-home’ message was ‘prepare, prepare’ supremely for the
questions after a presentation! This great read will minimise similar ‘lost in translation’ scenarios between science fact and public understanding. John Guillebaud, Emeritus Professor of Family Planning and Reproductive Health, University College London.
Jo Filshie Browning is a communications coach dedicated to helping people understand the benefits of science and medicine. Over more than 25 years she has helped scientists and physicians to speak with impact and authority about their work. Jo began her career as a journalist before moving into communications, training and consultancy. She studied English at Oxford University and holds a diploma in Public Relations and a Post-Graduate Diploma in science and society. She’s trained more than 10,000 people across 43 countries and four continents.