Disgruntled by their own experience of finding a care home for their grandmother, brothers, Chris and Will Donnelly launched Lottie in July 2021 - a digital elderly care platform that connects care seekers to the UK’s best care homes at a fair price. Blending smart technology with market leading human expertise Lottie makes finding the perfect care home for yourself or for a loved one less stressful, quicker and more affordable. The care homes listed on Lottie are handpicked and have been vetted by Lottie's team of care experts based on their care quality, home culture and ethical practices. From outstanding care ratings and 5* customer reviews to luxury facilities and thriving home experiences, Lottie partners with the UK’s best care homes that offer an enhanced resident experience and home culture like no other. Chris Donnelly, a Forbes Europe 30 under 30 alumni, previously founded and successfully sold luxury digital agency Verb Brands while Will Donnelly spent 5 years at CBRE, where he advised on £2.5bn of healthcare transaction and established himself as one of the Europe’s leading M&A advisers in the health and social care markets. The company's pre-launch financiers included Tom Blomfield (Founder of Monzo), Victoria van Lennep (Founder of Lendable), Jacob Haddad (Founder of AccuRx), Jamie Bolding (Founder of Jungle Creations) and Dominic McGregor (Founder of Social Chain/Fearless Ventures). The digital marketplace is leading the global transformation to a modern and sustainable care sector, where care home living is designed to support people in their later years to live a happier, healthier and more fulfilled later life.