behaviour

Threat of losing money is the best incentive for weight loss

The prospect of losing money is the most effective way to ‘nudge’ people to eat healthily, lose weight, and exercise…

Unraveling the secrets to ‘sustainable behavioural change’ (SBC) is like searching for the Holy Chalice. In order to understand SBC…

Bad behaviour may be wired into adolescent brains early in life, according to a study which we published in the Journal…